The new logo officially debuted this week on Starbucks cups, but it was actually unveiled last January 2011. Reactions were mixed among long-time Starbucks patrons, who either loved it or downright despised it, even comparing it to Gap's ill-fated logo change last year.
As for me, I really liked the original Starbucks logo, but I find this new logo striking, clean and distinctive. I totally get what they're trying to achieve; just like Apple and Nike, who also ditched their names from their famous logos, Starbucks doesn't need their name to signify that they sell coffee--they are coffee, LOL. I'm also one of those long-time Starbucks patrons, and hey, I like the new logo and think that it's a bold step in the right direction.